Project: UT Campaign Postcard
Client: The University of Texas at Austin
Art Director: Michael Caldwell

 

Print can be interactive. This campaign postcard is a testament to it. The University of Texas at Austin wants students who are engaged and willing to go the extra mile. Naturally I concealed our message under the scratch off portion of the postcard, which is the tip of a drip campaign for their senior year leading up to their application to the university. The QR code lead students to our marketing site where they could consume information about the university or register to visit.